When it comes to selling homes, timing, personalization, and follow-through are everything. And for one Los Angeles real estate agent, those three things came together—powered by AI automation—to close a deal that changed a family’s life.

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Meet Marcus, a real estate agent based in Baldwin Hills, and the Smiths—a beautiful Black family with two kids and a golden retriever, searching for their dream home.

Here's how Marcus used Byrdie AI-style systems to make it happen 👇

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🤖 Step 1: Smart Lead Capture

Instead of relying on outdated contact forms or missed DMs, Marcus built an automated lead intake form using Typeform. He asked:

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• Budget range
• Desired neighborhoods
• Must-have features (like a backyard for the kids and dog)
• Timeline to buy

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That data fed directly into his Airtable CRM, tagged with buyer interest and readiness score.

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✅ No manual entry. Just real leads, ranked and ready to engage.

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💬 Step 2: AI-Powered Communication

When the Smiths submitted their form, Byrdie AI-style automations kicked in:

• They received a personalized welcome email with a curated home tour schedule.
• An AI assistant (powered by ChatGPT) sent answers to FAQs like "How does escrow work?" and “What are the schools like in Baldwin Hills?”
• SMS reminders kept them informed about showings—no chasing or ghosting.

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📸 Step 3: Marketing With Machine Learning

Marcus didn’t just list the house. He used AI tools like:

• Descript + Lumen5 to turn video walkthroughs into social reels
• Canva AI templates for polished flyers
• Predictive analytics to know the best time and channel to share posts for the most buyer views

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He also used a dynamic website that tracked clicks—and alerted him when the Smiths revisited the listing page twice in one day. 📈

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📅 Step 4: Streamlined Scheduling & Closing

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Once the Smiths were interested, everything else flowed:

• Calendly synced directly with Marcus’s Google Calendar and auto-booked a private showing.
• The offer paperwork was auto-filled using AI-assisted document generation.
• The final walkthrough was confirmed with a pre-scheduled checklist sent to the family with reminders and tips.

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No back-and-forth. No missed emails. Just confidence on both sides of the deal.

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🎉 The Result?

Marcus closed in 14 days, and the Smiths got their dream home—with the SOLD sign to prove it.

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A smooth process. A happy family. A tech-savvy agent who used automation to work smarter—not harder.

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💡 Real Estate Isn’t Just About Homes—It’s About Experience.

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With Byrdie AI-inspired automations and systems, agents like Marcus can:

• 📥 Collect & qualify leads automatically
• 🧠 Answer questions using AI
• 📈 Market smarter using data
• 🗓️ Book and close faster with fewer headaches

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Want to build a smarter real estate workflow?

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